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Plorin, Rosemary


Rosemary Plorin

Senior Vice President and Partner
Lovell Communications Inc
Nashville, TN
(615) 297-7766

A seasoned public relations specialist and crisis communication expert, Rosemary Plorin offers nearly 20 years of marketing, communications and media relations experience in the private and public sectors.

Plorin has extensive experience in corporate, community and government affairs, having worked in the communications aspects of labor negotiations; mergers and acquisitions; local, state and federal government relations; regulatory issues; public policy and company start-ups. She offers Lovell clients a broad spectrum of marketing, communications, public relations and strategic planning skills to clients in a wide variety of industries.

Specializing in healthcare crisis management, Plorin has worked with dozens of hospitals, nursing homes, post acute and long-term acute care facilities on projects such as: JCAHO accreditation denial; euthanasia allegations; negative DOH surveys and CMS termination; provisional licensure issues; drug diversions and DEA investigations; medical staff credentialing issues; inappropriate patient health information disclosures; DOJ and OIG investigations; reimbursement fraud allegations; impaired provider issues; criminal investigations; management reorganization; reductions in workforce; medical malpractice cases; hospital sales and acquisitions; clinical trial complications and patient abuse allegations. She has worked with virtually all major news outlets including the New York Times, Wall Street Journal, Reuters, Bloomberg, Newsweek, US News, CNN, MSNBC, 60 minutes and local news outlets across the country and internationally.

Plorin has spoken to numerous business groups and trade organizations, has presented to graduate communications and business management classes at Belmont University and the Vanderbilt University Owen Graduate School of Management, and has been featured as a guest presenter on several national webinars. An accomplished writer, Plorin has overseen the production of numerous annual reports, white papers, brochures and related business materials; she has also served as a contributing editor to Nashville Magazine and Dayton Monthly magazine.

A native Nashvillian who returned to her hometown after 13 years, Plorin is a graduate of Denison University in Granville, Ohio. She is on the boards of Junior Achievement of Nashville and Affordable Housing Resources and is a board member of the Downtown Nashville Rotary. Plorin volunteers with the Girl Scout Council of Cumberland Valley, Second Harvest Food Bank and Friendship Community Outreach Center. She also serves on the public relations committee for the Federation of American Hospitals. She has been recognized as a "40 Under 40" in both Dayton and Nashville.

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